Artist Alert: Louise Fili

Louise Fili Ltd is a graphic design studio that focuses on logo, restaurant and package design. Her ornate designs recall the days of Art Deco, they are intricate and purposely created; reflecting their clients theme and tone. 

In 2009 Louise redesigned the Good Housekeeping Seal which is synonymous with tradition, trustworthiness and quality. She was able to strike a often sought but hard to reach balance, between respecting the logo mark of the past while enhancing its appearance. 

You can see more of her work here: Louise Fili Ltd. She is one of the speakers at this years Y Conference and I look forward to hearing more about her process!