Taco Bell's Drive-Thru Diet

I saw this commercial during the premire of the new season of The Biggest Loser and thought it was a joke... I was positive NBC had decided to sneak in a SNL skit and at any moment Justin Timberlake would hop out in a taco costume... Alas, the drive-thru diet is very real and a serious campaign encouraging patrons to eat from their "Fresco Menu" to drop the pounds (and apparently don a purple bikini after doing so).

"It's the Drive-Thru Diet. That's what I think is funny," said dietitian Blake, a nutrition professor at Boston University. "I have to chuckle. One of the issues perpetuating weight problem is that we're more sedentary than ever. We shouldn't be going to the drive-through. At least park the car and walk in and get it."

read more here: http://www.cnn.com/2010/HEALTH/01/05/taco.bell.diet/