Fresh & Easy

9:31 PM Heather Marie 0 Comments


This grocery store rewards those who have hybrid cars.. front row parking for you! Their identity is kind of cool, playing off the fact that they provide fresh produce for you immediately (hence the clock logo) The packaging is fun and playful. And the directional signs play on humor and encourage the audience to have fun while shopping... Kudos to you Fresh & Easy. You make shopping at the market an adventure. Shop on shoppers.


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